“Eat well – feel good” – EU campaign encouraging children to eat fruit and drink milk at odds with their policy on crystalline fructose and isoglucse

A very good example of regulatory inconsistency at the EU.

EU Perspectives

This week saw a number of alarming reports relating to obesity. Firstly, the WHO published a report warning that obesity (alongside smoking and alcohol consumption) could lead to a 70% increase in the rates of cancers being diagnosed over the next twenty years. Secondly, Public Health England reported that two-thirds of the UK are overweight.

It was also a week in which the European Commission announced a new campaign to encourage school children to “Eat well – Feel good”. The Commission, at a cost EUR 230 million per school year, is merging two separate projects that fund fruit and milk consumption in schools. The Commission press release states,  “In a context of declining consumption among children for these products, the aim is to address poor nutrition more effectively, to reinforce the educational elements of the programmes and to contribute the fight against obesity.

A well intentioned plan but clearly…

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